For more than a century, Imabari has set the standard for Japanese towel making. Every towel reflects a heritage of craftsmanship, precision, and care.

今治タオル

Imabari, Japan

やわらかな肌ざわり

入浴時間をより心地よく

理想のタオル

Imabari's renowned towels begin with one of the region's greatest natural resources: exceptionally pure water. Combined with generations of expertise and carefully refined weaving techniques, it creates towels known for remarkable softness, superior absorbency, and lasting durability. Every stage of production is approached with patience and precision, preserving a tradition that continues to define the highest standards of Japanese craftsmanship.

Inspired by the quiet rhythm of Japanese living, our towels are made to bring comfort to ordinary moments. Honest materials, refined details, and timeless design come together in pieces that feel as natural as they look.

日本の穏やかな暮らしに着想を得て、何気ない日常に心地よさを届けるタオルをつくりました。上質な素材と細やかな仕立て、時代を超えて愛されるデザインを大切にしています。

日本の

rooted in craftsmanship.

Designed for tranquility,

タオル

日本の

rooted in craftsmanship.

Designed for tranquility,

タオル

MADE FOR EVERYDAY RITUALS

An Imabari towel is designed to elevate the simplest moments. Its exceptional absorbency, gentle touch, and enduring construction bring comfort that lasts well beyond the first use. More than a towel, it is the result of generations dedicated to perfecting an everyday essential, where every thread reflects an uncompromising commitment to quality.

Exceptional absorbency, a gentle touch, and lasting comfort. Made for everyday rituals.

SHOP

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SHOP

商品を見る

Marielle S.
Austin, TX
"I recently stayed at a hotel that carries Nossara towels. The towels were, no joke, the best part of my stay. I had to look them up and purchased a couple of sets. Plus, they look really good hanging in my bathroom. Love the texture and the color (I bought the navy ones)."
Richard B.
Los Angeles, CA
"Big fan of these towels! The size is perfect. I’m 6’2” and I find most bath towels way too small, but then bath sheets are way too big and bulky. Nossara towels are right in that towel size sweetspot. Plus, my bathroom doesn’t have great ventilation, so my old towels would get musty after a couple of uses. Not these ones, they dry fast and stay fresh for longer. Highly recommend."
Nicole K.
Portland, OR
"Let me start by saying that these are hands down the best towels I’ve ever owned. I got them as a gift, I’d never tried a waffle towel before and was a little hesitant about the texture, but these are incredibly soft and feel great! They actually dry your skin instead of just spreading water around like my old towels."
Carrie D.
New York City, NY
"I’m very picky about towels, and I’ve spent years trying to find a waffle towel that gets everything right. This is it. Not too thin, not too heavy, and that lovely balance of softness and texture without feeling scratchy. And it’s 100% cotton! No polyester. So happy I found Nossara."
Rob K.
Toronto, ON
"We got these for our lake cottage, and I honestly can’t imagine a better towel for summer. Finding little things that make our time there even nicer is always a win, and Nossara towels absolutely do. Drying off never felt like much of a treat before, but now it does. These towels are just a real pleasure to use."
Steven A.
Richmond, VA
"My favorite thing about these towels is how they feel on my skin. There’s just enough texture to give you a gentle scrub, but they never feel rough. And they actually absorb the water instead of just moving it around. I get dry quickly, with a little exfoliation along the way. Such a simple thing, but I really look forward to using them after a shower."
Marielle S.
Austin, TX
"I recently stayed at a hotel that carries Nossara towels. The towels were, no joke, the best part of my stay. I had to look them up and purchased a couple of sets. Plus, they look really good hanging in my bathroom. Love the texture and the color (I bought the navy ones)."
Richard B.
Los Angeles, CA
"Big fan of these towels! The size is perfect. I’m 6’2” and I find most bath towels way too small, but then bath sheets are way too big and bulky. Nossara towels are right in that towel size sweetspot. Plus, my bathroom doesn’t have great ventilation, so my old towels would get musty after a couple of uses. Not these ones, they dry fast and stay fresh for longer. Highly recommend."
Nicole K.
Portland, OR
"Let me start by saying that these are hands down the best towels I’ve ever owned. I got them as a gift, I’d never tried a waffle towel before and was a little hesitant about the texture, but these are incredibly soft and feel great! They actually dry your skin instead of just spreading water around like my old towels."
Carrie D.
New York City, NY
"I’m very picky about towels, and I’ve spent years trying to find a waffle towel that gets everything right. This is it. Not too thin, not too heavy, and that lovely balance of softness and texture without feeling scratchy. And it’s 100% cotton! No polyester. So happy I found Nossara."
Rob K.
Toronto, ON
"We got these for our lake cottage, and I honestly can’t imagine a better towel for summer. Finding little things that make our time there even nicer is always a win, and Nossara towels absolutely do. Drying off never felt like much of a treat before, but now it does. These towels are just a real pleasure to use."
Steven A.
Richmond, VA
"My favorite thing about these towels is how they feel on my skin. There’s just enough texture to give you a gentle scrub, but they never feel rough. And they actually absorb the water instead of just moving it around. I get dry quickly, with a little exfoliation along the way. Such a simple thing, but I really look forward to using them after a shower."
Marielle S.
Austin, TX
"I recently stayed at a hotel that carries Nossara towels. The towels were, no joke, the best part of my stay. I had to look them up and purchased a couple of sets. Plus, they look really good hanging in my bathroom. Love the texture and the color (I bought the navy ones)."
Richard B.
Los Angeles, CA
"Big fan of these towels! The size is perfect. I’m 6’2” and I find most bath towels way too small, but then bath sheets are way too big and bulky. Nossara towels are right in that towel size sweetspot. Plus, my bathroom doesn’t have great ventilation, so my old towels would get musty after a couple of uses. Not these ones, they dry fast and stay fresh for longer. Highly recommend."
Nicole K.
Portland, OR
"Let me start by saying that these are hands down the best towels I’ve ever owned. I got them as a gift, I’d never tried a waffle towel before and was a little hesitant about the texture, but these are incredibly soft and feel great! They actually dry your skin instead of just spreading water around like my old towels."
Carrie D.
New York City, NY
"I’m very picky about towels, and I’ve spent years trying to find a waffle towel that gets everything right. This is it. Not too thin, not too heavy, and that lovely balance of softness and texture without feeling scratchy. And it’s 100% cotton! No polyester. So happy I found Nossara."
Rob K.
Toronto, ON
"We got these for our lake cottage, and I honestly can’t imagine a better towel for summer. Finding little things that make our time there even nicer is always a win, and Nossara towels absolutely do. Drying off never felt like much of a treat before, but now it does. These towels are just a real pleasure to use."
Steven A.
Richmond, VA
"My favorite thing about these towels is how they feel on my skin. There’s just enough texture to give you a gentle scrub, but they never feel rough. And they actually absorb the water instead of just moving it around. I get dry quickly, with a little exfoliation along the way. Such a simple thing, but I really look forward to using them after a shower."
Marielle S.
Austin, TX
"I recently stayed at a hotel that carries Nossara towels. The towels were, no joke, the best part of my stay. I had to look them up and purchased a couple of sets. Plus, they look really good hanging in my bathroom. Love the texture and the color (I bought the navy ones)."
Richard B.
Los Angeles, CA
"Big fan of these towels! The size is perfect. I’m 6’2” and I find most bath towels way too small, but then bath sheets are way too big and bulky. Nossara towels are right in that towel size sweetspot. Plus, my bathroom doesn’t have great ventilation, so my old towels would get musty after a couple of uses. Not these ones, they dry fast and stay fresh for longer. Highly recommend."
Nicole K.
Portland, OR
"Let me start by saying that these are hands down the best towels I’ve ever owned. I got them as a gift, I’d never tried a waffle towel before and was a little hesitant about the texture, but these are incredibly soft and feel great! They actually dry your skin instead of just spreading water around like my old towels."
Carrie D.
New York City, NY
"I’m very picky about towels, and I’ve spent years trying to find a waffle towel that gets everything right. This is it. Not too thin, not too heavy, and that lovely balance of softness and texture without feeling scratchy. And it’s 100% cotton! No polyester. So happy I found Nossara."
Rob K.
Toronto, ON
"We got these for our lake cottage, and I honestly can’t imagine a better towel for summer. Finding little things that make our time there even nicer is always a win, and Nossara towels absolutely do. Drying off never felt like much of a treat before, but now it does. These towels are just a real pleasure to use."
Steven A.
Richmond, VA
"My favorite thing about these towels is how they feel on my skin. There’s just enough texture to give you a gentle scrub, but they never feel rough. And they actually absorb the water instead of just moving it around. I get dry quickly, with a little exfoliation along the way. Such a simple thing, but I really look forward to using them after a shower."

EXPLORE THE IMABARI WAFFLE TOWEL COLLECTION

詳しく見る

EXPLORE THE IMABARI WAFFLE TOWEL COLLECTION

詳しく見る

View product

18.00 - 65.00 USD

単品鼠色

今治 Waffle Towel [Grey]

18.00 - 65.00 USD

View product

18.00 - 65.00 USD