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EXPLORE THE IMABARI WAFFLE TOWEL COLLECTION ↴

REVIEWS

★★★★★

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Let me start by saying that these are hands down the best towels I’ve ever owned. Got this as a gift, I’d never tried a waffle towel before and was a little hesitant about the texture, but these are incredibly soft and absorbent! They actually dry your skin upon first contact, no more just spreading water around like with other towels.

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- Nicole Q., Portland, OR

★★★★★

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I recently stayed at a boutique hotel that carries Nossara towels, and I have to say, the towels were phenomenal. As soon as I got home, I looked them up and ordered a couple of sets for myself. Not only are they super absorbent, but they also look so stylish hanging in my bathroom. The texture is next level, worth every penny!


- Marielle S., Austin, TX

★★★★★

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Big fan of these towels! The size is perfect for me. I’m 6’2” and I find most towels annoyingly small, whereas bath sheets are just too bulky. Nossara towels hit that perfect middle ground. Plus, my bathroom doesn’t have great ventilation, so my old towels would get musty after a couple of uses. Not these—they dry fast and stay fresh for longer. Highly recommend.

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- Richard B., Los Angeles, CA

IMABARI TOWELS

JAPAN'S CENTURIES-OLD SECRET TO SOFT, ABSORBENT COMFORT.

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What makes Imabari Towels so special is not just their place of origin; it's a combination of quality materials, quality labor, natural conditions, and centuries-old techniques that take these towels to legendary status.

Imabari Towels are especially known for their exceptional absorbency, softness, and durability. But perhaps what truly sets them apart is the attention to detail during production. Each towel undergoes a rigorous quality control process, ensuring that only the best make it to market. This commitment to excellence is embodied in the official Imabari Towel certification.

All of our towels produly carry the distinctive Imabari Towel Association certification logo.

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FULL IMABARI WAFFLE TOWEL SETS ↴