WE'VE ELEVATED THE BATHING EXPERIENCE BY REIMAGINING THE PERFECT TOWEL.

Our towels are ultra soft, absorbent, and fast drying. Made in Imabari, Japan, with traditional Japanese craftsmanship in every thread.

EXPLORE THE IMABARI WAFFLE TOWEL COLLECTION ↴

IMABARI TOWELS

JAPAN'S CENTURIES-OLD SECRET TO SOFT, ABSORBENT COMFORT.

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What makes Imabari Towels so special is not just their place of origin; it's a combination of quality materials, quality labor, natural conditions, and centuries-old techniques that take these towels to legendary status.

Imabari Towels are especially known for their exceptional absorbency, softness, and durability. But perhaps what truly sets them apart is the attention to detail during production. Each towel undergoes a rigorous quality control process, ensuring that only the best make it to market. This commitment to excellence is embodied in the official Imabari Towel certification.

All of our towels produly carry the distinctive Imabari Towel Association certification logo.

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REVIEWS

★★★★★

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Let me start by saying that these are hands down the best towels I’ve ever owned. I got them as a gift, I’d never tried a waffle towel before and was a little hesitant about the texture, but these are incredibly soft and feel great! They actually dry your skin instead of just spreading water around like my old towels.

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- Nicole K., Portland, OR

★★★★★

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I recently stayed at a hotel that carries Nossara towels. The towels were, no joke, the best part of my stay. I had to look them up and purchased a couple of sets. Plus, they look really good hanging in my bathroom. Love the texture and the color (I bought the navy ones).


- Marielle S., Austin, TX

★★★★★

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Big fan of these towels! The size is just perfect. I’m 6’2” and I find most bath towels way too small, but then bath sheets are way too big and bulky. Nossara towels are right in that towel size sweetspot. Plus, my bathroom doesn’t have great ventilation, so my old towels would get musty after a couple of uses. Not these ones, they dry fast and stay smelling fresh for longer. Highly recommend.

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- Richard B., Los Angeles, CA
FULL IMABARI WAFFLE TOWEL SETS ↴