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What makes Imabari Towels so special is not just their place of origin; it's a combination of quality materials, quality labor, natural conditions, and centuries-old techniques that take these towels to legendary status.

Imabari Towels are especially known for their exceptional absorbency, softness, and durability. But perhaps what truly sets them apart is the attention to detail during production. Each towel undergoes a rigorous quality control process, ensuring that only the best make it to market. This commitment to excellence is embodied in the official Imabari Towel certification.

All of our towels produly carry the distinctive Imabari Towel Association certification logo.

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