WE'VE ELEVATED THE BATHING EXPERIENCE BY REIMAGINING THE PERFECT TOWEL. OUR TOWELS ARE SOFT, ABSORBENT, AND FAST DRYING. MADE IN IMABARI, JAPAN, WITH TRADITIONAL CRAFTMANSHIP IN EVERY THREAD.

    EXPLORE THE IMABARI WAFFLE TOWEL COLLECTION ↴

    BEST IN CLASS by ARCHITECTURAL DIGEST

    The Best Waffle Towels are Hyper-Absorbent (and Made In Japan)

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    "There’s a lot of chatter about the giant, plush towels of luxury resorts and not nearly enough about the benefits of a lightweight, super-absorbent textile. Enter: the best waffle towels. Our top contender was a newer (to us) brand (love when that happens).

    “I’m taking a shower just to use this towel,” says commerce writer Julia Harrison. “These are what towels always say they are but never quite live up to: soft, absorbent, and—most importantly—they can withstand the high heat of New York laundromats and still come out as cuddly as ever.” Senior commerce editor Nashia Baker can also attest: “The biggest perk is how much softer the towels have gotten after washes.” Being Imabari towels, these meet the Japanese certification for pristine product quality."

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    IMABARI TOWELS

    Japan's Centuries-Old Secret to Soft, Absorbent Comfort.

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    What makes Imabari Towels so special is not just their place of origin; it's a combination of quality materials, skilled labor, natural conditions, and centuries-old techniques that take these towels to legendary status.

    Imabari Towels are especially known for their exceptional absorbency, softness, and durability. But perhaps what truly sets them apart is the attention to detail during production. Each towel undergoes a rigorous quality control process, ensuring that only the best make it to market. This commitment to excellence is embodied in the official Imabari Towel certification.

    All of our towels proudly carry the distinctive Imabari Towel Association certification logo.

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    FULL IMABARI WAFFLE TOWEL SETS ↴

    REVIEWS

    ★★★★★

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    Let me start by saying that these are hands down the best towels I’ve ever owned. I got them as a gift, I’d never tried a waffle towel before and was a little hesitant about the texture, but these are incredibly soft and feel great! They actually dry your skin instead of just spreading water around like my old towels.

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    - Nicole K., Portland, OR

    ★★★★★

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    I recently stayed at a hotel that carries Nossara towels. The towels were, no joke, the best part of my stay. I had to look them up and purchased a couple of sets. Plus, they look really good hanging in my bathroom. Love the texture and the color (I bought the navy ones).


    - Marielle S., Austin, TX

    ★★★★★

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    Big fan of these towels! The size is just perfect. I’m 6’2” and I find most bath towels way too small, but then bath sheets are way too big and bulky. Nossara towels are right in that towel size sweetspot. Plus, my bathroom doesn’t have great ventilation, so my old towels would get musty after a couple of uses. Not these ones, they dry fast and stay smelling fresh for longer. Highly recommend.

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